8/17/2023 0 Comments 19 crimes wine snoop dogg talking![]() ![]() As we continue to work with great partners to expand the possibilities, we expect there to be many new AR offerings from Treasury Wine Estates in the near future.For nearly three decades Calvin Brodus, better known as Snoop Dogg, has entertained fans the world over while his persona and art have evolved. “It really proves the value of these experiences and their ability to drive engagement and awareness. “The first Snoop Cali Red AR experience was one of the most lauded ones we’ve ever created and the result was the largest wine/spirits launch of 2020,” continues Oberdorfer. “With WebAR, users are now able to activate wine bottle AR experiences with just the tap of a link.”Īs a clever mix of technology and creative, “Ask the Doggfather” has already proved to be a great addition to the Snoop Cali Red AR family. “We are delighted that Tactic is the first to use our Curved Image Target technology for a consumer-facing experience,” says Erik Murphy-Chutorian, Founder and CEO of 8th Wall. That ease of use is key to attaining the widest reach possible with support for nearly 3 billion smartphones across both iOS and Android devices. As the only augmented reality development platform to support cylindrical- and conical-shaped image targets that can be activated in a mobile browser, the technology provided a frictionless experience to end users. On set, Snoop made sure that his dialog was authentic, at times improvising to help give the AR experience some extra flavor.Ĩth Wall proved to be invaluable in streamlining the process. ![]() To bring the experience to life, Snoop was captured on green screen, largely overcoming the restrictions and production constraints in California during the pandemic. In a way, this was the perfect use case - we knew that both 19 Crimes and Snoop Cali Red had huge augmented reality audiences from the native app, so what better venue to launch to an even wider audience? Alongside the team at Cashmere, we came up with an experience that emulates a Magic 8-Ball, allowing a hologram of Snoop Dogg to respond to a host of questions.” “At the same time, we were already blown away by what we were seeing from 8th Wall’s technology. “Our app-based Snoop Cali Red AR experience performed beyond our wildest dreams, so this time we re-engaged with the 19 Crimes team with the ambition to hit an even wider audience,” says Tactic President Peter Oberdorfer. ![]() From there, just ask a question and Snoop will appear in miniature holographic form to offer some wisdom with a touch of his signature swagger. Users simply go to on a mobile device and scan any bottle of Snoop Cali Red. “Ask the Doggfather” marks an evolution of the “Living Wine Labels” AR series, releasing the first experience activated by a wine label using 8th Wall technology -a software that makes it possible to build interactive web-based augmented reality (WebAR) that works on any smartphone without an app. Created in collaboration with agency Cashmere and award-winning software company 8th Wall, the latest 19 Crimes experience gives users the chance to ditch their Magic 8-Balls and instead pose life’s burning questions to the Doggfather himself. Following the wildly successful augmented reality (AR) wine label experience for the launch of Snoop Cali Red, AR studio Tactic announces its newest iteration “Ask the Doggfather,” once again starring entertainment icon Snoop Dogg. ![]()
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